For my final Communication Design course at Calvin we are taking on a real client: Health Intervention Services. I am currently working on a new identity for HIS. I’m making sketches and mocking them up in Adobe Illustrator. In Illustrator, I can make 50+ artboards and create a new logo on each board. I’m discovering that design is an iterative process. Ideas don’t just come to me, they transform when I actually do the work of implementing every idea that comes to my head. And I’m not done yet. I’ve only done about half of the minimum requirement of 50. I might even do more than 50.
